In an earlier blog I wrote about a hybrid bottle which was aimed at reducing plastic, with a flexible plastic liner inside a paper outer assembly, created by a company called EcologicTM. This was a great start, but not a complete solution.
Coca-Cola have recently spoken about an even greater goal – challenging themselves to make a bottle made entirely of paper and partnering with Danish startup Paboco (short for The Paper Bottle Company), to do so. At this stage their design is not unlike Ecologic’sTM, with a plastic liner and cap (although granted they are 100% recyclable), inside their “paper” bottle, but their aim is to get to a point where neither of these are required. The vision is to create a paper bottle that can be recycled like any other type of paper.
To watch the start of their journey visit: https://www.coca-colacompany.com/news/coca-cola-unveils-paper-bottle-prototype
Let's keep an eye on this space to see if they finally succeed.