Always on the lookout for innovative approaches to lessen our packaging footprint, especially for single use plastic bottles, I stumbled upon this really interesting approach from Ecologic™.
They have created a hybrid bottle consisting of a moulded “box” with a plastic liner using up to 60% less plastic than a rigid bottle equivalent.
It reduces plastic content used and is fully recyclable, but I don’t think it would fulfill big business requirements for efficiency and mass production.
The bottle would initially win sales for being innovative and aesthetically different, but I'm not sure on the long term return usage, so not the perfect solution, but the idea is interesting.
Check it out for yourself at https://ecologicbrands.com/eco-bottle/ and post your thoughts below.